By taking advantage of our social media marketing services, you will learn how…

Marketing yourself effectively on the internet begins with the basic design elements of…

Though search engine optimization does not happen overnight…

Our philosophy of Internet Marketing places content, and the task of…

writing content at the top of our SEO and Internet Marketing Strategy. Besides its large impact on your visibility in organic search, your company’s reputation, brand, and the way other’s perceive you, is heavily influenced by this same content. By taking advantage of our content writing services you will benefit from enhanced brand awareness and the respectable reputation it earns.

Having worked directly with corporate organizations that are far removed from the use of social media or even the internet in general as a sales tool, I know what most businesses think immediately when faced with the idea:  “It doesn’t fit our framework” or “I am afraid it will distract our employees who will then become less productive” In response I say, “you could only be so lucky.”  Try getting 10 or so old school sales reps to just dip their feet into the social media pool is like …well, trying to teach an old dog new tricks.  Furthermore if you can honestly tell me that the 200 million people on Facebook aren’t your customers, then I would say, “you’re in the wrong business.”

 The truth, as hard as it may be for businesses to swallow, is that customers, (the ones that buy your products or services) are involved in social media and they much prefer to do research and make their purchases online.  The reality is if you don’t get involved in social media immediately it may cost you a whole lot more than you would lose by at least trying it.  Guessing that your next question is probably going to be “how?”, I have come prepared to offer some advice. 

 Don’t try to do it alone by researching and finding your way in the dark.  That will most likely be a lesson in futility and cost you more blood sweat and tears than you can stand at the moment.  Hire a professional who will lead the way, instruct your team and run with your brand in all the right directions.  Hiring a managed service provider that can manage your campaign is a wise move and money well spent.  Think of them like a temp or part time employee because they will need to integrate with your company to be effective.  Consequently this happens to be a managed service providers strength within their market; their ability to integrate and manage your business over a long period of time. 

Success in social media will not happen overnight and will not happen any sooner by simply thinking about it.   Getting  a team of individuals involved in something new can be very trying and time consuming and my guess is you have plenty of other business related activities to keep you busy, like running it.  Seek out a managed service provider, and find one you like personally because they’re moving in. 

You said you wanted to be successful didn’t you?

Adding to the blog with be posts from the experts themselves on their respective topic.  Our goal with this project is to initiate interaction and create an environment that opens up the communication lines.  Anybody intererested in getting information on any of the 5 mentioned  managed services, nows your chance to get it free from experts.  As some may know, since the conception of managed services they have found this service model to be a growing need for the small business owner as oppossed to the Enterprise business model that is started from.  The magazine is due to launch on September 9th.  Check it out if you’re interested at http://www.managedserviceproviders.biz 

  Content Writing:  Make it Simple

For those of you who find it difficult to put words on paper in any sort of logical order here are a few tips to help make it easy. 

Make an outline of what you want to say or the message you want to get across.  Content writing is much easier when you first organize your thoughts with an outline.  Start by putting the major points to discuss on paper but don’t worry about the order.  Later when you have jotted all of them down begin by putting them in an order that seems logical.  This will dramatically help your content writing to have flow, and to make sense. 

After putting your topics in order, make bullet points under each one of the key points.  Make this brief!  This should only be an outline or highlights of each section. One sentence per bullet point although you may have several bullet points if that subject contains many different things to talk about.  Here is an example:

 Subject:  How to Write Content

Style of Content Writing

• point of view (1st or third person)
• stick to one throughout

Planning your content writing

•  Jot down major points to discuss
•  Put in chronlogical order
•  Under each heading put bullet points of key information to discuss

Writing the Content

• Write the intro paragraph (brief summary of topics for discussion)
• Using outline as a guide write content that is rich with information

Summing up the written content

•  write a summary or conclusion paragraph
•  should relate to your intro paragraph by summing up the points discussed

Having a guide as you write your content, helps to organize your thoughts and ensures you stay on track with your ideas and information.  While it may seem like added work, it will actually save you time.  Once the outline is prepared, you are more than halfway done.  Try it the next time you are staring blankly at a white screen like a deer in headlights.

This is a great new feature both for Facebook and for the Company pages because it allows companies to create a following and initiate interest in their Facebook page even when the user is not logged in or actually on Facebook at that moment.  This will undoubtedely arouse even more interest to join facebook and to get them involved in the company pages that were until now sort of a deserted island on Facebook.  It is nice to see Facebook offering some support for these very valuable and free means of company advertising.  It seems until recently not many even knew about this area of opportunity on there. To get the code: Go to your company page.  Directly underneath the profile picture or logo are several options. Click on “add a fan box” and facebook will automatically generate the code that you install onto your website or blog.  Installation on your site will vary depending on where you want it.  But all you have to do is paste the code on the page you want.  It is as simple as that.  Alter the code to change the box size or change the amount of fans it shows.  If you want the box smaller and you have a lot of fans, then changing the number of fans to show will help to make the box smaller as well.  Happy fan collecting!

SEO starts from the very beginning of a website’s conception.  Although SEO can later be implemented, at times it can be difficult, requiring so much reconstruction one would virtually need to rebuild an entire new website to make it SEO friendly.  With that in mind, having an SEO specialist working with the programmer and web designer to make sure all of the necessary SEO components are built into the design and the text is optimal.  Although due to cost this approach isn’t always possible, it ensures an SEO driven site with the necessary SEO components built in.

The general design of the site can be a critical feature on the readability of your site by the major search engines. Though sites programmed with flash animation tend to be eye catching they originally were unable to be indexed by Google.  So they were eye catching if you could actually find them.  A recent article put out by Google states of an improvement in their search engines ability to read flash animation but not something I would even risk if your goal is to be found in the search results.  Despite the good idea to leave flash animation out of the body of the site having your header with such programming adds a similar appeal yet remains SEO friendly. This is just one of the many things to keep in mind while building an optimized site.

Another factor of SEO that can be incorporated into web design is the ALT image Tag feature.  Here the web designer would enter a keyword within the programming of each graphic that appears on the page.  This lends additional opportunity for keyword instances that attract search engines for user search.  Because this is not easily done by an SEO Consultant after the site has been completed and most often requires the assistance of a web designer it helps to instill these features during the initial construction.

Keyworded urls are also an important feature for SEO.  Sometimes this offers an excellent opportunity to drop keywords/phrases in for added optimization assuming your domain name has the keyword in it and if it doesn’t this feature is especially important.  Let’s look at an example of a keyworded URL and how we can maximize keyword usage.  Remember any link that has our keyword in it is worth twice its weight a keyword.  So let’s say the keyword is “Button Jewelry”  the domain name is www.uniquebuttonjewelry.com/  and one of the pages on her site found by clicking on the navigation button that says “browse our shop” has a url that looks like this www.uniquebuttonjewelry.com/buybuttonjewelry.html   The keyword “button jewelry” has now appeared twice within the url  and although by itself may not lend much weight in terms of optimization, when used in conjunction with the many other urls for your website this can have a strong affect on a sites performance in the search results. 

While there are many more SEO tactics that one can incorporate into the initial design of their website these are some of the basics and ones that will lend assistance with a site’s performance in the search results.  Remember to talk with your web designer about building these features and more into your website.  This could save you a lot of work later.  http://www.contentwriterseo.com

Now assuming all of the other page elements of SEO are present including keyword within in the content writing, links and other basic SEO factors already exist, it is time to start writing city pages.  City pages are designed to focus on a smaller market share and compete within a particular city instead of your current national market you have been struggling in.  Often times a business such as a doctor’s office will likely already compete locally because his clientele has to be within a certain number of miles to make them a relevant market,  however for someone who either sells something on line or sells something which does not require face to face with its consumer then the market is endless.  For example someone selling seo services sells nationally because most of the time all communication can be done over the phone or email.  Someone selling babysitting services would only be competing locally within their city of residence for similar obvious reasons.  They physically could not babysit for someone outside of certain range of distance. When we compete on a local level versus a national one, our competition is greatly reduced and for obvious reasons, much easier to achieve the desired ranking within organic search.  

If you are currently competing nationally and are struggling, my advice to you is: break your market up and begin competing in smaller sections.  How is this done?  It is rather simple actually.  Here again is where content writing proves to be king.  Start writing content using your keyword with the city of designation so for example my keyword may look like this:  SEO Services Phoenix or Phoenix SEO Service.  Then proceed to write content using this keyword as you would normally for optimization.  Your metas for the pages would be something like this:  SEO Services Phoenix | Get Seo Services Phoenix……  Now so as not to also disturb you current content where you would like to still compete nationally, place these pages in the footer of your site as links.  Don’t forget the opportunity here to keyword your link!!!    Keep writing them for each city or state that you would like or until you are satisfied with the results and amount of traffic to your site.  You can never do too much!!